Jobs to Be Done: How to Sell the Outcome Your Customer Actually Wants
Understand the Jobs to Be Done framework and transform how your SME sells by focusing on the outcome your customer actually wants — not the product.
Gustavo D'Amico is the founder of Growayone, a boutique growth marketing and sales agency for Brazilian small and medium service businesses billing between R$50k and R$300k per month.
He has led growth and revenue operations for service SMEs across legal, healthcare, accounting and B2B. He built Growayone after watching too many SMEs pay for "pretty posts" and zero new clients — because nobody was treating marketing and sales as one connected system.
His approach combines honest qualification, fixed monthly pricing with no sales commission, and the operating rule the agency is named for: marketing and sales as one thing. Today, Gustavo personally leads every Growayone engagement, with no junior layer between the client and the person making decisions.
Areas of expertise
- Growth Marketing for SMEs
- B2B Sales Strategy
- Brand Positioning
- Customer Retention
- Data and Analytics
- Applied Artificial Intelligence
- Revenue Operations
- Digital Marketing for Services
Published articles
Personas Aren't Strategy: Why Your Marketing Is Still Make-Believe
Learn why pretty personas don't sell on their own and how to turn customer descriptions into real strategy: segmentation, positioning, and decisions.
Is Your Positioning Weak? Why You Waste Time Explaining What You Do
If you need half an hour to explain your service, your positioning is weak. Learn how to stop competing on price and start attracting clients who buy on value.
How Artificial Intelligence Is Transforming SMEs in 2025
Discover how small and medium businesses are using AI to automate processes, cut costs, and accelerate growth — affordably.
5 Growth Marketing Strategies That Actually Work in 2025
The SMEs that grew in 2025 share one thing in common: they stopped treating marketing and sales as separate departments. Here's what they did differently.
7 Digital Marketing Mistakes SMEs Make (And How to Avoid Them)
The number-one digital marketing mistake SMEs make isn't the channel or the budget. It's confusing activity with strategy. The other six mistakes are consequences of that one.