Illustrative, anonymized scenarios from Brazilian SMEs in legal, physical therapy and accounting. Outcomes and metrics require validation for each business.
Illustrative anonymized scenarios based on common service-business bottlenecks. Results and metrics require client-specific validation.
Illustrative scenario
The problem was not only the ad. Lead response and follow-up were slow, so qualified opportunities cooled before the sales conversation.
We changed 3 things:
Illustrative outcome: faster response and more qualified sales conversations.
Illustrative scenario
Had paid traffic running for 1 year. But 60% of bookings never became appointments — the patient disappeared beforehand.
We changed 3 things:
Illustrative outcome: fewer missed appointments and better follow-up.
Illustrative scenario
Depended 100% on referrals. Wanted to diversify but had no clear positioning — was "just another accounting firm".
We changed 3 things:
Illustrative outcome: clearer positioning and a measurable digital acquisition test.