Real Cases and Results — Growth Marketing for SMEs

Anonymized cases from Brazilian SMEs in legal, physical therapy and accounting. Same budget, different result — because the problem was rarely what it looked like.

The problem is rarely what it looks like

Real anonymized cases from clients that came to us after marketing that didn't work.

Labor Law Firm

Revenue: R$120k/month · Client for 8 months

The problem wasn't the ad. It was that nobody responded to leads in under 4 hours. And law firm leads go cold in 30 minutes.

We changed 3 things:

  • WhatsApp Business with automatic response
  • Message-based qualification script
  • New metric: time to first response

In 60 days: same budget, 7 new clients/month.

Physical Therapy Clinic

Revenue: R$80k/month · Client for 6 months

Had paid traffic running for 1 year. But 60% of bookings never became appointments — the patient disappeared beforehand.

We changed 3 things:

  • Automated WhatsApp confirmation flow
  • Pre-appointment nurture sequence (3 touchpoints)
  • Rescheduling offer on cancellation

Appointment conversion rate: from 40% to 71% in 90 days.

Accounting Firm

Revenue: R$65k/month · Client for 10 months

Depended 100% on referrals. Wanted to diversify but had no clear positioning — was "just another accounting firm".

We changed 3 things:

  • Niche defined: small retail commerce
  • Content focused on that specific segment's pain points
  • Google Ads with niche-targeted copy

First client from digital channel in 45 days. Three in the second month.