Question 1

What's the difference between One Start, One Scale and One Performance?

Accepted Answer

One Start is R$3,200/mo + R$1,500 setup with a 6-month commitment. One Scale is R$5,800/mo + R$2,500 setup with a 6-month commitment. One Performance is R$11,990/mo + R$5,000 setup up to R$30,000/mo in paid media, plus 12% on the excess, with a 12-month commitment. Paid media spend is separate.

Question 2

Why is there a 6-month minimum commitment?

Accepted Answer

Because growth marketing takes time to show results. Month 1 is setup. Months 2 and 3 are testing and adjustment. Real results start appearing from month 4. Clients who enter with a 1-month testing mindset frustrate both sides. The 6 months ensure a full learning cycle, not a lifetime commitment.

Question 3

Do you charge by the hour or on commission?

Accepted Answer

No. Fixed monthly fee, clear scope. No hourly billing, no sales commission, no open-ended budget. Pricing scales with scope, not with hours worked. Commission-based pricing creates wrong incentives — it pushes toward closing the wrong client instead of the right one.

Question 4

Is it worth hiring a growth marketing consultancy?

Accepted Answer

Yes, if your service business bills above R$80k/month, is willing to involve marketing and sales, and can commit to data-driven decisions for at least 6 months (12 for Performance). It is not the right model if you are still validating product, want a one-month test or want sales commission.

Groway One pricing — diagnosis, strategy and execution

One Start — R$3,200/mo + R$1,500 setup

One Scale (most popular) — R$5,800/mo + R$2,500 setup

One Performance — R$11,990/mo + R$5,000 setup up to R$30,000/mo in paid media + 12% on the excess